How AI could save you hours of your life.
By Brian Sullivan
Unless you have been living under a rock, you’ve probably heard about Artificial Intelligence and more specifically, ChatGPT. While debates about it someday destroying the world linger (Elon is a bit nervous), let’s harness this tech-powerhouse to rise above the competition in medical sales. Personally, ChatGPT has become an amazing asset in my own company’s sales toolkit.
For those still curious about what it is, ChatGPT is an AI-driven chatbot capable of understanding and responding in human language. In sales, particularly medical sales, it’s a game-changer in finding new customers, boosting sales, and refining the overall customer experience.
Here are 7 ways ChatGPT can immediately help you better serve your customers – and your commission check.
No. 1: Perfect Your Pitch
I am amazed at how many companies I work with who can’t tell me exactly what they do and why they are better than the competition. Use ChatGPT to shape your ideal sales pitch. For example, while writing this article I asked ChatGPT to write me a 30-second elevator pitch for one of my clients. I can promise you that this version is way better than the 43 different versions I heard roll off the tongues of my students in a recent seminar.
No. 2: Personalize Outreach
At my company (PRECISE Selling), we identify prospects and then view their social media, blogs, and PR posts. We then present these findings to ChatGPT in the form of context. For example, “A medical device manufacturer has just released a new product, but their blog posts indicate they’re struggling with demonstrating its unique benefits to healthcare professionals. How could I craft an introductory email offering our sales training services?” BAM! ChatGPT will then generate a response based on the information and context you’ve provided.
No. 3: Create Engaging Content
Ask ChatGPT questions like “What are the latest tech trends benefiting healthcare providers?” or “What are current trends in healthcare?” to brainstorm content ideas. (Although keep in mind that ChatGPT only includes data up until September 2021) Share this content on LinkedIn or with your clients to establish yourself as a valuable resource in the field.
No. 4: Optimize Your LinkedIn Profile
ChatGPT can review your profile, suggest keywords to enhance visibility, help create an attractive headline, and draft an engaging summary that articulates your passion and proficiency in medical sales. An ‘extreme makeover’ could just be the ticket to make your profile stand out!
No. 5: Improve Follow-up Strategy
ChatGPT can aid in drafting personalized follow-up emails or messages. Ask it to generate templates based on customer interactions and preferences, ensuring you’re in regular contact and top-of-mind for your clients.
No. 6: Nurture Client Relationships
Use ChatGPT to analyze past conversations and transactions to offer personalized experiences to your clients. By recognizing their needs and preferences, you can recommend products and services that are highly relevant to them, enhancing customer satisfaction and loyalty.
No. 7: Train and Learn
Utilize ChatGPT as a personal coach or training tool. Ask it questions about sales strategies, negotiation tactics, and new medical products in the market. It can even help you practice pitches or scenarios, allowing you to learn and improve constantly.
Adapt and thrive
Let’s face it, staffing shortages and changing regulations aren’t going away any time soon, which means it’s the adaptable salesperson who thrives. In such times, knowing your customer and their needs, staying on top of industry trends, and offering personalized service can make all the difference, and that’s precisely where ChatGPT shines.
If you are a salesperson who believes there aren’t enough hours in the day and have the burning desire to dominate in sales, technology like ChatGPT is a life changer. It takes tasks that used to consume hours and completes them in seconds. In fact, I am beginning to wonder how on earth I lived without it (in business).
But don’t forget, technology should never replace the human touch. It’s the combination of advanced technology and authentic human connection that makes a truly unstoppable salesperson. So, use these ChatGPT tips to crush your sales goals and provide a better overall customer experience.
And if you are one of the salespeople who may be saying, “Oh no! I haven’t even figured out how to login to ‘the Twitter’ yet, fear not. Just go to openai.com/blog/chatgpt and ask it any question you want. And don’t be surprised if you become awfully chatty with your new best friend.
Brian Sullivan, CSP, is the author of “20 Days to the Top” and a leading voice in the field of sales training and development. He believes in the potential of every salesperson to achieve their best and continually challenges sales professionals to reach new heights. Visit him at www.preciseselling.com.