Does your company have a distinct sales culture? If so, do you believe it has an impact on your performance in the field – for better or worse? If you’re having a difficult time defining sales culture, a good place to start hunting for it is your company’s corporate culture.
In any company, corporate culture and sales culture should complement each other, CME Chief Strategy Officer Cindy Juhas told Repertoire for the March 2022 issue. Corporate culture is the “overriding guiding light” of a firm, she says. At CME, that guiding light is that family always comes first. The Warwick, Rhode Island-based medical equipment distributor was recently recognized as a 2021 Top Work Place in Rhode Island by Energage, a company that helps client firms recruit and retain outstanding performers.
“With the utmost gratitude to our valued employees who made this happen, we are proud to have a culture that values its people and amplifies talents,” said CME President and CEO Normand Chevrette on LinkedIn at the time.
Says Juhas, “We also have a strong overall strategy and mission which everyone in the company – sales and operations – recognizes, and we establish specific strategic goals to support it. Our mission is to help healthcare facilities nationwide reduce the total cost of the equipment they purchase and make their equipment specification, purchase, installation and maintenance processes more efficient.
“Our sales culture includes all the elements of the corporate culture plus some.”
Read more in the latest issue of Repertoire.