November 8, 2022 – In medical equipment sales, accuracy, durability, ease of use, financing and revenue potential must be addressed in the sales process. But there’s another subject for discussion with prospects: How will patients experience the treatment they receive from the clinician using your equipment? It’s an important point, and one your customers are thinking about. The federal Consumer Assessment of Healthcare Providers and Systems (CAHPS) surveys measure it every day, and reimbursement depends in part on the results.
Patient experience is not the same as patient satisfaction. Rather than focusing on amenities, surveys such as CAHPS focus on how patients experienced or perceived key aspects of their care, including the quality of communication with their providers, the clarity of instructions they received, the overall concern by staff for their well-being, and the degree to which the medical team worked together to coordinate their care. The equipment they use can work in their favor.
Read more in this month’s Repertoire Magazine cover story.