March 20, 2024- Mobile health, health IT, wearable devices, telehealth and telemedicine, and personalized medicine are transforming patient care. One in three smartphone users monitor health and fitness through their phone and over half of Americans are comfortable with virtual consultations. Digital technology is changing the fragmented healthcare system to center around consumers.
The American Medical Association identifies three key trends rising to the top of the digital health landscape include:
- Consumerization of healthcare: the retail healthcare model is being highlighted as the future of patient care.
- Access for underserved communities: access to healthcare remains a significant challenge for many individuals in the U.S.
- Application of big data: healthcare data is a highly sought after commodity, with organizations increasingly seeking to harness and interpret what they, and others, collect.
These trends are providing opportunities to bring digital solutions to the healthcare marketplace. To do that, organizations must create go-to-market (GTM) strategies to gain a comprehensive understanding of the marketplace, the target market and a potential product’s place in it.