September 4, 2026- Repertoire Magazine spoke to Jason Castro, non-acute/ambulatory surgery center (ASC) sales representative for Cardinal Health, about what makes the ASC market different from traditional healthcare. For Castro, the biggest difference between ASCs and hospitals, from a sales perspective, is the ownership structure. “Many ASCs are physician-owned and operate with fewer layers of decision makers, which often results in a more streamlined and efficient sales process. Compared to large hospital systems, we typically see less administrative complexity, which allows for more streamlined decision making and faster implementation for products and solutions.”
Due to the nature of ASCs, they use products and solutions that are designed to help increase efficiencies and improve patient outcomes. To do this effectively, Castro says he benefits from having a strong understanding of the various roles and responsibilities within ASC teams. For instance, certain team members may be required to wear multiple hats at once, performing multiple functions within the facility.
This gives Castro the opportunity to work with a wide range of stakeholders within a single facility. “By understanding the diverse responsibilities of ASC team members, I can tailor solutions that support efficiency across multiple roles. We consistently focus on ways to simplify workflows, enhance productivity, and help make our customers’ day-to-day operations easier through dependable products and practical solutions.”
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