May 4, 2022 – For distributor reps, important element of your business needs to be actively managed, including the lab business. After all, it is only an asset if the customer is satisfied, confident, well trained and receives meaningful meetings with you, writes Jim Poggi in the May issue of Repertoire. As the account manager and quarterback, you do not have to be the technical resource, but you need to keep your finger on the pulse of the personnel running the lab. Your commitment to follow up and desire to assure the satisfaction of the customer will help you to have a satisfied customer, a safe and secure lab business and the possibility of future referrals to other prospects.
Read Poggi’s tips on how to safeguard your lab business in the May issue of Repertoire.