February 23, 2023 – Over half the world’s population is on social media, giving healthcare workers a powerful platform for reaching B2B customers and patients. Social media and the healthcare industry aren’t a new combination. Many medical businesses took to the platform during COVID-19 to educate patients in the middle of medical uncertainty.
Even though the height of the pandemic is over, healthcare companies are keeping up with their social media strategies because they see the value in this creative and personal platform.
In July 2022, 59% of the world’s population was on social media. The average time users spent on social platforms was 2 hours and 29 minutes. In America alone, 72% of adults use at least one social media platform.
The sheer number of social media users should be enough to convince healthcare companies to start using the platform to reach their audience. However, there are other reasons to consider it, such as the platform’s purpose.
Here are some of the most common ways consumers use their social accounts:
- Connecting with others
- Reading news
- Sharing information
- Entertaining themselves
While many social media channels started as places for individuals to connect, today, consumers use them to learn, shop and discover. What makes healthcare social media such a valuable channel for discovery is the access businesses have to information.
When social media users and businesses create accounts, they share demographic and firmographic data. Social media uses this data to personalize each user’s experience by offering relevant insights based on that data.
Read more in the latest issue of Repertoire Magazine.