February 13, 2024- Humana introduced CenterWell in 2021 as the new brand for a range of its payor-agnostic healthcare services offerings. The senior-focused “Partners in Primary Care” and “Family Physicians Group” came together as “CenterWell Senior Primary Care.” Additional Humana healthcare services transitioned to the CenterWell brand over time.
It transitioned its Kindred at Home’s home health division to the CenterWell Home Health brand a year later, fully integrating home health operations into Humana. It acquired Kindred at Home in August 2021.
Now, it eyes aggressive growth for senior-focused primary care centers. Humana’s Erica Savage-Jeter, MD, division chief medical officer, told the Fierce Health Payer Summit in October that Humana plans to open 50 new senior-focused primary care centers by 2025.
CenterWell Senior Primary Care is one of the largest, fastest-growing senior-focused, value-based care providers in the country, Humana said. Together with its sister brand Conviva Care Center, the businesses make up Humana’s Primary Care Organization, delivering care to 285,000 seniors in nearly 300 centers as of Sept. 30, 2023. Centers are now open in 15 states.
Its CenterWell Primary Care Anywhere program was launched in August in Georgia and Louisiana for in-home primary care for seniors, mobilizing the capabilities of Heal, a home-based primary care and telehealth company recently acquired by Humana. Patients receive services in the home that are traditionally performed in a doctor’s office as Primary Care Anywhere sends a team of clinicians to the home.
Learn More in the latest issue of Repertoire Magazine.