May 20, 2025- Medela announced the next generation in breast pump technology with the launch of Magic InBra™. Medela’s new wearable breast pump exemplifies the company’s commitment to excellence in every aspect of care: Featuring the FluidFeel Technology™, it combines hospital-grade performance with exceptional comfort and seamless convenience in one superior solution.
Developed through extensive research into infant feeding behavior and breast physiology, FluidFeel Technology™ creates an environment that closely mimics natural breastfeeding conditions through an interplay of features. At its core, the technology allows warm milk circulation around the nipple, giving a natural feeding sensation. This is complemented by a constant, gentle latch mechanism that minimizes nipple movement while enabling strong milk flow. Advanced sensors continuously monitor and automatically respond to milk flow patterns, ensuring stable vacuum levels throughout each pumping session—a feature particularly crucial since research shows the first milk ejection accounts for over one-third of total volume.