Hands-on events bring products and people together.
MTMC, an outsourced medical and supply sales firm, expanded its Supplier Showcase Program earlier this year, adding 12 events across the country for suppliers, distributors, and IDN decision makers under one roof for a trade show style event. This showcase is designed by MTMC to be impactful for attendees, allowing medical suppliers to put on live product demonstrations and create opportunities for direct dialogue with health system and supply chain leaders.
Mike McCabe, Vice President of Sales for MTMC, said, “The Supplier Showcase Program was hatched out of a necessity to get our distribution channel partners together in front of our supplier partners, in lieu of a sales meeting. A lot of our distribution partners were cutting back on sales meetings anyway, so we wanted to put something together that would allow them to see a showcase of current and new product offerings.”
This program is only in its second year, but McCabe said that MTMC’s decision to expand the program for 2025 was based on the success of six showcases in 2024. “Last year was really successful for us in a select group of cities. This year, we took it to a new level with a package of 12 showcases in major markets throughout the country.”
These showcases are immersive events where supply chain customers can see and interact with products like EKGs, defibrillators, or exam tables that they could put into new clinic setups. Additionally, each event will have interactive sessions with distribution teams, allowing suppliers and distributors to make meaningful connections with each other. The showcase also allows for supply chain decision makers from IDNs across the country to come and take a look at some of the products they have already purchased, as well as check out any new products that they could potentially incorporate into their workflows.
With supplier partners like BD, Baxter, Ansell, BioNix, Massimo, Graham Medical, ZOLL and more, McCabe is excited about the potential that these showcases hold for everyone in attendance. He said, “There are a lot of opportunities being developed at the ground level at these local showcases – sometimes even more so than they might get at a national trade show, which are so large in scope. This is where you get true opportunities being generated.”