September 23, 2025- In a public cardiac emergency, when seconds count, being familiar with CPR may not be enough to inspire bystander action. In advance of Sudden Cardiac Arrest (SCA) Awareness Month, a new national survey of more than 2,000 American adults points to a critical factor in bystander intervention: confidence to act under pressure.
The survey was fielded by The Harris Poll on behalf of ZOLL®, an Asahi Kasei company that manufactures medical devices and related software solutions, including automated external defibrillators (AEDs), as part of its Anything Can Happen. Anyone Can Help.™ campaign. The campaign aims to close the gap between CPR awareness and action by educating the public that AEDs do more than deliver a shock; they empower bystanders with step-by-step instructions in a cardiac emergency. As a leader in the AED market, ZOLL distinguishes its devices with clear audio and visual prompts and real-time corrective feedback to guide high-quality CPR, an approach shown to improve survival rates and long-term outcomes.