First Thoughts on 2024
What will 2024 have in store for us as a country, industry, and individually?
My guess is we will all be sick of the election cycle the media will put us through over the next 11 months. Hey, at least we have two 80-year-olds running for the most powerful seat in the free world, right? I’m not sure I’d let either of them do much more than play in a bingo tournament, so it should be a barnburner! OK, that’s all I’ll say from a political standpoint. Instead let’s focus on the industry we all love, and ourselves individually.
From an industry perspective, I believe in being positive, and I think we are in for a strong year. The supply chain seems to have stabilized, and traditional lead times are becoming the norm again. We are seeing more and more collaboration between manufacturers and distributors to bring efficient solutions to help caregivers with labor shortages, while at the same time helping them run more profitable organizations. The combination of these factors should lead us to a strong sales year in med-surg.
From an individual growth standpoint as salespeople, January is a great time to reflect on what you did last year to better yourself and then set a plan for how you will improve this year. We have seen an incredible uptick in reps going into RepConnect’s training library to learn new products. If you are unfamiliar with RepConnect, go into the app store and download it for free today. Trust me, you will thank me later. The app was designed 100% with you in mind. Each day you can read the latest industry news keeping you up to date on our ever-changing market. You will have access to manufacturers’ collateral material and rep rosters, as well as a variety of educational podcasts and short 2–3-minute training videos on products you can sell every day to your accounts. These videos are a great way to give yourself something new to talk about each week while growing your business.
I’d like to challenge you to try and learn one new product a week next year. This will take you no more than three minutes a week via the app. We all have three minutes to invest in ourselves. My commitment to you is the Repertoire team will continue to develop content to help you improve your skills, so that you bring the highest level of value to your clients.
Here’s to an amazing NEW YEAR.
Dedicated to the Industry,
R. Scott Adams