What You Do Matters
As we close out the year, many of us are focused on finishing strong, both in our own goals and for the teams and customers we support. The end of the year always brings a mixture of reflection and planning, and this year is no exception. For those of us in medical distribution, the work we do is part of a larger mission to improve healthcare delivery and ensure providers have what they need, when they need it. At this time of year, it’s worth taking a step back to recognize the importance of our industry, the relationships we’ve built, and the people who make this work so fulfilling.
Healthcare in the U.S. is in a period of rapid growth and transformation. Currently, annual spending on healthcare is about $4 trillion, and projections show that by 2030, this figure will reach $6.2 trillion. A significant part of this increase is tied to the aging population, particularly as Baby Boomers continue to require more healthcare services. By 2030, every Baby Boomer will be at least 65 years old, and this demographic shift is already impacting demand across all areas of healthcare – from hospital beds and diagnostic services to outpatient care and home health support.
This means that as medical distribution reps, the work we do to ensure the efficient and timely distribution of products has never been more critical. It also means we are looking at serious growth in the near future. The team here at Repertoire is poised to support you through content in the magazine, training videos in RepConnect, and podcasts.
However, while our work drives positive change in healthcare, this season is also a great time to reflect on what matters most outside of our professional goals. It’s easy to get wrapped up in the rush to hit year-end targets or tackle last-minute challenges, but the holiday season is about more than just numbers. It’s about family, friends, and the moments that make life meaningful. Take time to connect with those who support you, both in your personal life and in your career. Often, it’s the people we share our lives with who truly motivate us to work harder and do better.
Wishing you and your families a wonderful holiday season. May you enjoy every moment, reflect on all you’ve accomplished, and return in the new year ready to make an even greater impact. Happy holidays!
Dedicated to the Industry,
R. Scott Adams
Publisher