How Midmark’s new DICOM upgrade helps reps strengthen their story
Midmark’s latest advancement in digital ECG technology is all about connection—between primary care and cardiology teams, between data and workflow, and between distributor reps and new selling opportunities. In a recent Repertoire podcast, Brooke Griesdorn, Midmark Marketing Manager, discussed how the company’s new DICOM compatibility upgrade is transforming the ECG landscape.
“The new DICOM compatibility upgrade for the Midmark Digital ECG allows for seamless collaboration between primary care teams and cardiologists,” said Griesdorn. “Clinicians can capture, send, and receive ECG data directly within their existing EMR workflows, while cardiologists can review and edit reports in their preferred CVIS—and everything syncs back in real time.”
For distribution reps, Griesdorn said, the DICOM upgrade strengthens an already strong Midmark story. “It gives reps a more powerful way to sell workflow efficiency—not just equipment,” she explained. “It also creates an upsell path for existing Midmark ECG customers who are ready for better interoperability.” With this new capability, Midmark can now target the full ECG market, including practices that previously required DICOM compatibility.
From a workflow standpoint, Griesdorn emphasized that nothing changes for clinicians—only improves. “There’s no workflow disruption, just better data flow,” she said. “Primary care providers complete an ECG as usual, and the file is automatically sent as a DICOM file to the cardiologist’s CVIS. When the cardiologist reviews, edits, and saves the report, it syncs back instantly to the EMR.”
The upgrade also enhances accuracy and scalability. The Midmark Digital ECG’s high signal quality and low noise ensure more reliable data, and the platform integrates with leading EMR and CVIS systems, including Muse, Sclmage, and Cardio Server. Through Midmark Connect, customers receive timely updates, compliance support, and dedicated technical assistance.
Griesdorn encouraged reps to look for practices still relying on faxing or scanning ECGs—signs of a disconnected workflow. “These are ideal opportunities for DICOM,” she said. “It helps clinicians reclaim time and ensures that reports are always accurate and up to date.”
For longtime reps, she added, the DICOM feature is an easy door-opener with existing accounts. “This is an upgradable license,” she said. “Revisit older ECG customers and start conversations about workflow modernization.”
Ultimately, the upgrade benefits patients too. “By reducing delays in cardiac review and ensuring everyone’s seeing the latest report,” said Griesdorn, “we’re improving care coordination and supporting better outcomes.”
Her advice for reps: start with a workflow audit, understand where manual steps still exist, and position DICOM as the solution that connects it all.
Listen to the full podcast at https://repertoiremag.com/seamless-ecg-connectivity.html