November 8, 2023- When speaking to Repertoire last year about the link between equipment and patient care, Tom Schwieterman, M.D., MBA, chief medical officer and vice president of clinical affairs for Midmark, said to visualize a Broadway show. The equipment manufacturer (in this case Midmark) would be the theater owner, not the show itself. “Our role is not script, orchestra music or cast. However, we would design the seating, orchestra pit and stage, lighting, concessions and the means for staging between acts. To create the perfect setting for the production, we would need to know the storyline and setting intimately.
“Within the theater, we would ensure that all critical elements were received by the audience in their fullest extent and are enjoyed in a comfortable and engaging manner. We would design the theater seats to avoid any barriers to a view of the stage so the cast can develop intimacy with the audience.
“If these things are not done well, the show will ultimately fail no matter how well the cast performs a Tony award-winning story.”
Through the years, industry veterans have provided a myriad of useful tips, insights and illustrations regarding equipment sales. We’ve compiled some of the best in the following article.
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