April 21, 2023 – Repertoire Magazine recently sat down with Kevin Brown to discuss what leadership means in 2023 and how we can better dismantle it to the very basics of the idea. Brown is a motivational speaker and bestselling author of “Unleashing Your Hero,” where he redefines the idea of who a hero can be. He created the philosophy of The HERO Effect, which “separates world-class organizations and high-performance people from everybody else.” He’s used this idea to build a platform to help people realize and develop their potential as leaders. Brown breaks down the concept of leadership in 2023, how the “HERO Effect” plays a part, and pinpoints some great habits that any good leader should have.
Brown’s philosophy of the “HERO Effect” is essentially being your best when it matters the most. He said, “The truth is, the great leaders are at their best when it matters the most. They cultivate that in their people.”
The HERO Effect is a great philosophy for people in positions of leadership because it can help them to create an exceptional experience for the people around them. Taking care of your people on your side of the sales equation will ensure that they are taking care of your organization and the customer on the other side of the equation.
Additionally, Brown argues that heroes have a different perspective on life. He said, “Heroes see life differently. They see life through the lens of optimism – they see what’s possible, not what’s probable. They see the industry, they see the landscape, they see the competition, but they process it differently.”
Because of that perspective, leaders have a unique opportunity to radically change an organization from the ground up. If your organization has a past that involves hurt and frustrated employees, that will eventually trickle down to your customer experience. It’s important for leaders to remember that when people leave their jobs, it’s not usually because of the organization – they are leaving bad leadership.
With a mantra like The HERO Effect, you can invest in your teams in a way that will not only make them want to stay, but also bring other great people in to support your organization. “Never treat the world outside your organization better than we treat the world inside the organization,” Brown said. “Everything we do in front of the customer is just an extension of the experience that we have inside the organization.”
Read more in the latest issue of Repertoire Magazine.