October 17, 2025- We’ve spent the last five years automating everything. Emails? Automated. Sequences? Scheduled. Follow-ups? Scripted, tracked, color-coded and blessed by AI. But here’s the thing nobody wants to say out loud: while your competition is perfecting their sixth-step email cadence, someone else just walked into the building and booked the deal.
That’s the rise of the Double Threat Rep – someone who knows when to click and when to knock. And in 2025? That rep is getting the meetings faster, gathering the intel earlier and closing the deals you thought were “going dark.”
Being present
Let me say this right up front: this is not a knock on inside sales. Some of the most productive reps I know never leave their desk, and my own 15 cold calling SDRs at PRECISE prove daily that you can book pipeline from a laptop with the right coaching and conviction.
But this article is for the rep who has access to the field and has stopped using it.
Maybe you think it’s too crowded. Maybe you haven’t been trained to drop in without a meeting. Or maybe no one told you the truth: In-person isn’t dead. It’s just underused.
And that’s your edge.
Continue Reading in the latest issue of Repertoire Magazine.