August 24, 2026- Everyone is a fan of something. While fandoms have existed for years, they’ve become far more visible in mainstream culture as once-niche communities – like comic books – have exploded through franchises such as the Marvel Cinematic Universe. Today, people passionately debate their favorite superheroes with friends and within online communities.
Major conventions now draw hundreds of thousands of attendees, all centered around shared enthusiasm for specific interests. The question for brands is simple: how do you inspire that same level of passion for your own products and services?
Repertoire Magazine recently spoke with author and keynote speaker Brittany Hodak about customer experience, brand loyalty, and the power of superfans. Hodak is the author of Creating Superfans: How to Turn Your Customers Into Lifelong Advocates, which outlines how to turn customers into passionate, long-term brand advocates.
Continue Reading in the latest issue of Repertoire Magazine.