December 11, 2024- Abbott and the Big Ten put fandom and the hearts of Big Ten communities to the test this college football season with the company’s inaugural blood donation competition, “The We Give Blood Drive.” Nearly 20,000 Big Ten students, alumni and fans across the country donated blood as part of the competition. With each donation saving up to three lives, the competition helped save as many as 60,000 lives. The competition did its part to help alleviate current nationwide blood shortages and educate people about the need for blood while inspiring blood donations across the country.
The University of Nebraska-Lincoln took home the win, accepting “The We Give Blood Drive” trophy during the Discover Big Ten Championship Game, as well as a $1 million check from global healthcare company Abbott, which the university will use to advance student and community health.