March 17, 2023 – Repertoire Magazine recently sat down with Shep Hyken to discuss how sales leaders can meet the rapidly changing environment head on and deliver better results for their customers and their businesses. The founder and CAO (Chief Amazement Officer) of Shepard Productions, Hyken is a customer service and experienced speaker.
In the digital age, we have a litany of tools at our disposal to make the job easier. Automation is helping customer service interactions, improving the experience for customers by being available to field simple frequently asked questions 24/7. Using modern, digital tools to your advantage is critical to success in 2023.
Even when you’re reaching out to cold prospects, digital tools are a great way to easily start conversations and build bridges. LinkedIn is an invaluable resource for sales reps that are looking to quickly generate leads and respond to customer questions. You can use digital tools to book your calls for you, taking away the administrative burden of getting on someone else’s calendar.
“Using technology to book appointments is so much easier. I used to have to call in and talk to someone that’s already busy, and I would probably be put on hold. They come back on and then we have to compare calendars, back and forth. It’s so easy to create an appointment now,” Hyken said.
“If I’m a salesperson in the healthcare industry, I send somebody my calendar link and they can sign up when it’s convenient for them. There are so many ways that technology can ease parts of the process.”
Read more in the latest issue of Repertoire Magazine.