April 19, 2023 – Repertoire Magazine recently sat down with Kevin Brown to discuss what leadership means in 2023 and how we can better dismantle it to the very basics of the idea. Brown is a motivational speaker and bestselling author of “Unleashing Your Hero,” where he redefines the idea of who a hero can be. He created the philosophy of The HERO Effect, which “separates world-class organizations and high-performance people from everybody else.” He’s used this idea to build a platform to help people realize and develop their potential as leaders. Brown breaks down the concept of leadership in 2023, how the “HERO Effect” plays a part, and pinpoints some great habits that any good leader should have.
According to Brown, leadership has always been tough, on both sides of the equation. “John Maxwell said that leadership is influence – nothing more, nothing less. I think that still rings true,” he said. “I think what we are seeing though is that there’s been a shortage, a scarcity, of real leadership. And I think the pandemic and everything that happened through that season of change really shined a light on the fact that there’s a shortage of real leaders.”
It’s hard to find good leaders, and it’s hard for good leaders to find their place. Good leadership requires equal parts charisma, compassion, vision and willingness to step into the arena. For Brown, one of the areas where leaders miss the mark is getting stuck on older paradigms that worked in the past but don’t fit today’s climate. Flexibility and agility are key here, because the world and the way we work is
constantly changing.
Even the recent push for remote work is hard to maintain as the world continues to shift in the wake of COVID. While we might have gained a more flexible work environment, we have certainly lost the potential for a deeper connection with our prospects and customers. Technology can’t replace culture, and it’s up to leaders to navigate a way forward.
“As leaders, we have to look for those touchpoints. Technology can only take us so far, even if it got us through a really painful season. But technology can’t solve everything, and it should never replace human connection. Especially in the sales arena – the essence of selling is building relationships with our customers.”
Read more in the latest issue of Repertoire Magazine.