Dive into an electrifying episode of The Cure...with Scotty and Sully as we sit down with the dynamic Tim Richardson, a master of motivation and a wizard of wit. With a career spanning over three decades, Tim shares invaluable insights gleaned from his illustrious journey through the realms of leadership, sales, and service. From the corridors of IBM to the luxurious aisles of … [Read more...]
Capital Ideas: Equipment Sales in a Post-Pandemic Marketplace
Repertoire Publisher Scott Adams had a moment of inspiration this college football season. “After watching Colorado Coach Deon Sanders (aka Prime) show the ultimate example of daddy ball, I decided my son Scottie Adams needed to be highlighted in a Repertoire podcast,” he said. “In all seriousness, this was not only a good conversation, but also a very proud moment for me … [Read more...]
Selling Medical Equipment is a Rewarding Role
In this Repertoire podcast Publisher Scott Adams interviews Medpro’s Lee Crane where they discuss some of the nuances of selling capital equipment, how manufacturer and distribution reps can work successfully together, and how purchasing decisions have changed through the pandemic and now post-pandemic buying cycles. “I have known Lee since he first interviewed with Medpro … [Read more...]
Better BP at the Point of Care
For patients to receive the best care possible, physicians need accurate blood pressure measurements. “Blood pressure is arguably the most important vital sign because it has so many contributing aspects to it to chronic disease,” said Dr. Thomas Schwieterman, Chief Medical Officer and Vice President of Clinical Affairs, Midmark Corporation in a recent podcast interview with … [Read more...]
QuidelOrtho’s Strategic Branding
Strategic partnerships are beneficial to companies within the medical device industry because they increase brand recognition and provide marketing opportunities. QuidelOrtho began partnering with professional and collegiate sports teams during the COVID-19 pandemic with the goal of increasing its brand recognition. While QuidelOrtho’s partnerships with sports teams are not … [Read more...]
ECG Testing in Primary Care
In the United States, someone has a heart attack every 40 seconds. Cardiovascular disease is America’s costliest disease. And, by 2035, direct medical costs of cardiovascular diseases are projected to be at least $749 billion. In this Repertoire podcast, Brooke Griesdorn, Associate Marketing Manager at Midmark shared several reasons why ECG testing in primary care is … [Read more...]
Mergers, Acquisitions, and Respiratory season with Quidel
With COVID, flu and RSV all making headlines, this year’s respiratory season promises to be one for the ages. One market leader ready to meet that demand is QuidelOrtho. The diagnostics company has undergone a transformation during the past few years with its acquisition of some Alere business and a merger with Ortho. In a recent podcast, Repertoire Publisher Scott Adams … [Read more...]
The acquisition of Hillrom by Baxter and The Future of Frontline Care
Welch Allyn is a recognizable, respected brand in the healthcare arena, with deep ties to clinicians and physicians starting medical school. “Welch Allyn has an enormous brand equity with providers because of that familiarity and trust, going all the way back to the experiences they first had in med school and then the experiences they have with the products later in their … [Read more...]
Understanding and Improving the PIVC Market
As a standard medical practice, clinicians are familiar with the sticky subject of IV catheters. This therapy has been used for over 350 years, but it certainly provides challenges for plenty of clinicians in the field. Studies have shown that insertion on the first attempt was unsuccessful in up to 26% of adult patients, 54% of pediatric patients, and 55% of neonatal patients. … [Read more...]
Increase Your Lab Sales in 2023
Vaginitis and vaginosis are responsible for over 10 million visits per year to physician offices by women in the U.S. In this podcast, Repertoire publisher Scott Adams speaks to Cisco Merrill, national sales director, alternate site for Cepheid about the molecular diagnostic company’s entry into the sexual health market with its Xpert® Xpress MVP test. The Xpert Xpress MVP … [Read more...]