By Pete Mercer In the last 10 years or so, social media has transitioned from a platform to keep up with friends and family to an invaluable tool for sales and marketing purposes. It’s a powerful way to connect with your target audience, while also reaching new prospects that you might not have been able to build a relationship with. Here is a breakdown of the major … [Read more...]

What to expect, and how to help your clients prepare, for this year’s respiratory season. Repertoire has you covered for this year’s respiratory season. In the following pages, we highlight: … [Read more...]

Industry stakeholders share what they’ve done to prepare for this year’s respiratory season. Abbott Editor’s note: The following responses were provided by Sonal S. Nana, MBA, senior marketing manager, ID NOW™ and Connectivity, Infectious Disease, US Market, Abbott. Q: In what ways has the industry adjusted to the disruptive nature of the last few respiratory seasons, … [Read more...]

International Infection Prevention Week is coming up this fall. Here’s how to make the most of it. By Paul Girouard It’s that time of year again. No, not college football season. This fall is International Infection Prevention Week (IIPW) October 15–21. You probably won’t be able to find a card at Hallmark, but maybe it’s a good time to acknowledge your accounts with your … [Read more...]

Seven steps to creating curiosity. By Brian Sullivan My name is Brian Sullivan, the creator of PRECISE Selling, and I’ve spent decades analyzing the art of sales communications. Today, I’m excited to share the magic of constructing an engaging cold email, a tool that can open doors to meaningful customer interactions in medical sales. First, let’s acknowledge that your … [Read more...]

How reps can use email to improve sales. By Pete Mercer For years, email has been the number one tool for business communication. In today’s technology landscape, there seems to be a new tool for communication released every quarter, but they fall short of the power or versatility of an email. Still, it takes a certain touch for an email campaign to be truly effective for … [Read more...]

QuidelOrtho President and CEO Doug Bryant says partnering with sports teams has increased brand awareness and benefited local communities in outreach initiatives. Strategic partnerships are beneficial to companies within the medical device industry because they increase brand recognition and provide marketing opportunities. QuidelOrtho began partnering with professional and … [Read more...]

Why reps must be mindful of the challenges customers face when they commit to a moderate complexity lab. By Jim Poggi CLIA should be on the minds of every distribution account manager who has helped his customers implement a CLIA moderate complexity or high complexity lab. Well managed, these point-of-care labs provide exceptional value to both the patient and the care … [Read more...]

From Relationships to Respiratory Season Last month, I wrote about the value of relationships in all walks of life. This month let’s put those relationships to use by preparing your clients for the upcoming respiratory season. Back in my day we started school after Labor Day, but here in Georgia the kids have been in school spreading germs since August 8. Which means for … [Read more...]