Why the ones who show up and follow up are winning. By Brian Sullivan We’ve spent the last five years automating everything. Emails? Automated. Sequences? Scheduled. Follow-ups? Scripted, tracked, color-coded and blessed by AI. But here’s the thing nobody wants to say out loud: while your competition is perfecting their sixth-step email cadence, someone else just … [Read more...]

Why it’s time to reignite conversations around lipid tests. By Jim Poggi We have been talking about lipid testing for what seems like a lifetime now. Why on earth are we talking about it again? Sadly, because no matter how much we talk about it and the benefits routine lipid screening have on reducing heart disease, heart disease continues to win. We have lipid tests, … [Read more...]

Your Teammates in the Field Leverage manufacturer support to exceed your goals. As we turn the corner into the fourth quarter, it’s a natural time to reflect on what it takes to finish the year strong. Last month, I wrote about the incredible value distribution salesforces bring to our industry. This month, I want to shine the spotlight on another critical piece of our … [Read more...]

Tracy Timmerman promoted to Director of Marketing – Medical at Midmark Corporation Tracy Timmerman, PMP®, EDAC®, has been promoted to Director of Marketing – Medical at Midmark Corporation. An accomplished marketing leader with 15 years in the MedTech industry, Tracy brings strong leadership and strategic insight and a rare combination of cross-functional experience spanning … [Read more...]

Vizient survey reveals drug shortages continue to cause significant strain on U.S. healthcare nationwide. Vizient announced an updated analysis of the financial impact of drug shortages for hospitals’ workforce and budgets. The 2024 Vizient survey, “Beyond the Shortage: The Hidden Cost of Drug Supply Chain Disruptions, reveals that drug shortages continue to disrupt … [Read more...]

By Christina Lavoie, Director of Supply Chain Policy, HIDA Imagine being able to assess the health of the U.S. medical supply chain with a single glance. That’s the idea behind HIDA’s Traffic Protocol Partnership, a joint effort with federal agencies to develop a color-coded system (green, yellow, and red) that signals the operating status of the medical supply … [Read more...]

The CDC educates the public on preventing high cholesterol and reducing chronic disease risk during National Cholesterol Education Month in September. At a physician’s visit, one of the most dreaded phrases for many patients is: ‘high cholesterol.” Cholesterol often gets a bad reputation, but not all cholesterol is bad; some types are essential for good … [Read more...]

Using the art of simplicity as a strategic tool. By Pete Mercer There are plenty of different ways to drive change, but it usually involves creating products or processes to be the catalyst. We rarely choose reduction in the pursuit of change, but it might be the secret weapon that your company needs. The power of simplicity is often underestimated as a downgrade – … [Read more...]

University Health set to acquire former CHRISTUS Santa Rosa Medical Center University Health has agreed to purchase the 45 acre CHRISTUS Santa Rosa Hospital – Medical Center campus – including a 236,000 sq ft hospital and two medical office buildings – for $71 million, with an additional $20 million earmarked for renovations and equipment, according to a report. This move … [Read more...]