Rebecca Koran of Lynn Medical shares her journey to becoming a sales rep and the value of a supportive team and company.
Rebecca Koran always wanted to be a doctor. She grew up around technology and innovation, and through her parents’ career as computer scientists, witnessed how technology impacted people positively.
After experiencing a personal medical emergency, she realized that she could make a bigger positive impact by educating people on the latest in medical technology, and making it accessible to them as a medical sales rep.
Koran, now a clinical specialist for Lynn Medical, has done exactly that. Koran began her medical sales career on the front lines in cardiovascular operating rooms at the University of Michigan before the pandemic. Now, in her current role, she invests her time into learning more about products and continuing to hone her sales skills.
“I believe that a comprehensive product knowledge is paramount in sales effectiveness. I prioritize understanding our products inside and out,” said Koran. “My approach involves clinically diagnosing the needs of physicians and practices, and then meticulously matching those needs with the most suitable solutions Lynn Medical offers.”
Great customer relationships
Koran believes that excelling in medical device sales requires personalized client relationships and a genuine interest in a client’s success. Nurturing strong client relationships is a cornerstone of Lynn Medical’s approach in the marketplace, she said. “We prioritize effective communication by ensuring clarity, responsiveness, and versatility across various platforms. Trust is built through consistent reliability, transparency, and integrity in every interaction.”
Understanding a client’s unique needs allows the team at Lynn Medical to provide tailored solutions that directly address their challenges and goals. “Demonstrating value is inherent in our commitment to delivering impactful results that exceed expectations,” Korn said. “Establishing personal connections fosters a sense of collaboration and mutual respect. Additionally, our adaptability enables us to remain agile and responsive to changing circumstances and client preferences. Through these concerted efforts, I am able to maintain enduring partnerships that thrive, even in remote work settings.”
Koran has continued to pursue opportunities to stay ahead in the industry and was set to graduate with her MBA this spring. She also reads sales and personal development books in her personal time to always be upping her sales game.
“For me, I feel like product knowledge is the most powerful sales tool. I focus on clinically diagnosing the needs of a physician/practice and then finding the best fit for those needs,” said Koran. “By staying informed, educated, and focused on understanding and meeting the needs of our clients, I continuously strive to improve and excel in sales performance.”
Be their guide
On the heels of the pandemic, physicians are feeling the pressure of uncertainty. Physician burnout, staffing shortages, and recruitment difficulties are ongoing concerns within the healthcare industry, Koran said. “Economic uncertainties, changes in reimbursement rates, and the financial impact of the pandemic may continue to be sources of stress for healthcare providers. That’s why I always try to focus my consultations on a win-win-win: help physicians provide better care, cut their spending, and maximize their reimbursement.”
What she admires most about working for Lynn Medical is the unity and trust that everyone has for each other.
“At Lynn Medical, I’ve discovered a close-knit community where support is readily available, making the workplace feel like a second family. Surrounded by individuals who are committed to personal growth and excellence, I’m constantly inspired to strive for my best and contribute positively to the team,” said Koran.