By Pete Mercer Digital marketing is the great frontier of marketing initiatives, proving that businesses can only succeed when they are flexible with the current trends and technologies. Your digital footprint is more important than ever, as companies in every industry are fighting to keep up with the increasing demands of having an online presence. If there’s any hope of … [Read more...]

A New York-based healthcare provider is using a recently launched podcast to promote primary care to the local community. By Jenna Hughes Many patients across the U.S healthcare system struggle with the affordability and accessibility of receiving care. It can often be difficult for patients to understand the complexity of health systems, and many patients often struggle … [Read more...]

Guilio Segantini shares how to find ways to make a connection through cold calling. By Pete Mercer Cold calling is one of the hardest parts of the sales rep’s job. Even with years of experience, it can be difficult to win over the other person on the call, especially if you are trying to sell something. While there are plenty of approaches to cold calling that can make it … [Read more...]

Understanding how patient care products can help meet the growing needs of healthcare facilities, providers, and patients. The patient care market has faced unprecedented financial pressures in recent years – an aging population, increasing healthcare expenses, and the ever-growing demand for high-quality care services. From 2010-2030, the population of people over 65 is … [Read more...]

A better understanding of decision-makers will lead to more productive client conversations. By Patrick T. Malone In a previous column I wrote that successful reps are adept at following their clients to get a decision. So, to help you improve your ability to get decisions, let us focus on helping you better understand your decision-maker. When your customer goes into … [Read more...]

How to identify and overcome the rut in your life. By Pete Mercer Have you ever found yourself in a rut? You might not have noticed it at first, or even how it happened, but many of us have encountered a rut in our careers, personal lives, and relationships. Plenty of things can contribute to a rut, especially in the workplace. You can feel purposeless and adrift, which … [Read more...]

How to sell like you mean it. By Brian Sullivan Alright, gather around, let’s get this out of the way: “I am a salesperson.” Feel that? That’s the sound of shackles breaking. For too long, we’ve tiptoed around our titles, cloaking ourselves in innocuous labels like Sales Associate, Solutions Consultant, and – my personal favorite – Relationship Manager. As if managing a … [Read more...]

Content, what is it?  We find content all around us today. It can be on your television, laptop, phone, radio, and so much more. But what is it? It is anything we consume. For example, a Saturday afternoon of college football. The players and games are content to garner a certain demographic’s attention for companies to subtly slide in their messaging.  Another … [Read more...]

Information reps can use to provide value and consulting services for cervical cancer prevention and diagnosis. By Jim Poggi, Principal, Tested Insights This month’s POL article is devoted to providing information about the changing landscape regarding vaccination and testing for cervical cancer.  Morbidity and mortality from all forms of cancer have declined in the … [Read more...]

Rebecca Koran of Lynn Medical shares her journey to becoming a sales rep and the value of a supportive team and company. Rebecca Koran always wanted to be a doctor. She grew up around technology and innovation, and through her parents’ career as computer scientists, witnessed how technology impacted people positively. After experiencing a personal medical emergency, she … [Read more...]