The AMA launches new Center for Digital Health and AI.
Artificial Intelligence (AI) is rapidly transforming the way that healthcare professionals use technology to diagnose and treat patients in clinical settings.
As a result, physicians are increasingly seeking involvement in the implementation and use of artificial intelligence (AI) in hospitals and outpatient settings to ensure that these new, automatous technologies assist – rather than complicate – healthcare workflows.
In October 2025, the American Medical Association (AMA) announced the launch of its Center for Digital Health and AI, an initiative created to put physicians at the center of implementing new technologies, such as AI, that are transforming medicine.
According to the AMA, AI and other digital health tools are continuing to advance, but without physician leadership and input, they risk creating unintended burdens and failing to reach their full potential.
Clinical insight through physician involvement is therefore key to making digital health tools truly effective and to reduce their burdens, per the AMA.
Workflow integration, education and collaboration
The new Center aims to reach the full potential of AI and digital health by engaging physicians throughout the lifecycle of technology development and deployment. This entails placing physicians at the forefront of AI implementation to ensure that the technology fits well into clinical workflows and that healthcare staff know how to properly utilize it.
“Augmented Intelligence will be a defining force in the future of health care, but right now we are barely scratching the surface of its potential,” said AMA CEO and Executive Vice President John Whyte, MD, MPH in a press release. “Digital health tools are everywhere, and the technology has limitless opportunity, but if you don’t understand clinical practice or clinical workflow, even the best tools will never be fully implemented.”
The Center for Digital Health and AI endeavor outlines four strategic guiding pillars for the rollout of AI technology in health, including policy and regulatory leadership, clinical workflow integration, education/training and collaboration.
The Center will take advantage of the full potential of AI by focusing on working with regulators, policymakers and technology leaders to shape benchmarks for the safe and effective use of AI in medicine; create opportunities for healthcare professionals to influence AI so they enhance the patient experience and integrate into existing workflows to building partnerships across tech, research, government and healthcare sectors to drive innovation.
Building enthusiasm for AI
Many physicians across healthcare are, in fact, excited about the future of AI – with 68% seeing at least some advantage to the use of AI in their practice, up from 65% in 2023, per the AMA – however, some concerns remain about how AI tools will impact practices going forward.
Nearly a quarter of physicians remain more worried than excited about AI technology, according to the AMA, citing risks to data privacy, reliability and safety concerns.
Nevertheless, the AMA reported an increase in AI use in healthcare from 38% in 2023 to 66% of physicians reporting they use some type of AI tool in practice in 2024.
According to the AMA, the new Center for Digital Health and AI has the potential to address these concerns, grow enthusiasm around AI and help incorporate the technology into clinical workflows.
“By launching this Center, the AMA is leading in this space, so physicians have a say in the technology and clinical care of the future,” said Dr. Whyte. “Our goal is to harness innovation responsibly and effectively, so it improves patient care and reduces unnecessary burdens on physicians.”
The Center for Digital Health and AI will focus on:
- Policy and regulatory leadership: Working with regulators, policymakers, and technology leaders to shape benchmarks for safe and effective use of AI in medicine and digital health tools.
- Clinical Workflow Integration: Creating opportunities for doctors to shape AI and digital tools so they work within clinical workflows and enhance patient and clinician experience.
- Education & training: Equipping physicians and health systems with knowledge and tools to integrate AI efficiently and effectively into practice.
- Collaboration: Building partnerships across the tech, research, government, and health care sectors to drive innovation aligned with patient needs.