By Pete Mercer
Digital marketing is the great frontier of marketing initiatives, proving that businesses can only succeed when they are flexible with the current trends and technologies. Your digital footprint is more important than ever, as companies in every industry are fighting to keep up with the increasing demands of having an online presence. If there’s any hope of being competitive in today’s market, you need an understanding of what digital marketing is, how it works, and what we need to implement to stay ahead of the curve.
Content marketing
Content is the prime form of digital marketing currency right now because of how effective it is. When marketers refer to content marketing, they are referring to the generation of content for lead generation, traffic growth, generating brand awareness, and growing their customer base. These are informational pieces about the industry, your product/service and how your brand can solve their problems.
Knowing your audience is an instrumental part of creating content. You need to write pieces that cater to your audience. Blogs are a great way to demonstrate your industry expertise and present your company’s service as a solution to the reader’s problem. Blogs will also help generate search traffic for your business. eBooks are long-form pieces of content that help to educate those who visit your site, as well as provide an opportunity to get your audience’s contact information. Infographics provide information in a visual format, which is a great way of showing how your company works.
Social media marketing
Social media is no longer a new concept at this point, but companies are finding new and exciting ways to use their social accounts every day. Twitter, Facebook, Instagram and LinkedIn are the most widely used accounts, but a lot of companies dabble in Snapchat and Pinterest as well.
The most effective way to run your various accounts is to connect to each social channel through an online tool. This way, you can send all your social media messaging from one place. Streamlined messaging will keep your social content consistent across each channel, which will make your messages much more effective.
Marketing automation
The biggest way that digital marketing is changing the way we work is the way that it can automate our basic marketing operations. This software greatly increases our efficiency by doing smaller, repetitive tasks for us. This is great for email marketing campaigns, as it will shrink or expand your contact list based on who wants to see you messaging, in addition to automatically sending your emails. You can also use automation for your social media post scheduling, lead generation and campaign tracking.
How can your organization leverage digital marketing to increase revenue and improve brand recognition? At Share Moving Media we help best in class manufacturers build relationships with the industry’s decision-makers. Please contact us at sadams@sharemovingmedia.com to learn how we can help you gain market share through distribution.