In this Repertoire podcast Publisher Scott Adams interviews Medpro’s Lee Crane where they discuss some of the nuances of selling capital equipment, how manufacturer and distribution reps can work successfully together, and how purchasing decisions have changed through the pandemic and now post-pandemic buying cycles.  “I have known Lee since he first interviewed with Medpro … [Read more...]

For patients to receive the best care possible, physicians need accurate blood pressure measurements. “Blood pressure is arguably the most important vital sign because it has so many contributing aspects to it to chronic disease,” said Dr. Thomas Schwieterman, Chief Medical Officer and Vice President of Clinical Affairs, Midmark Corporation in a recent podcast interview with … [Read more...]

Strategic partnerships are beneficial to companies within the medical device industry because they increase brand recognition and provide marketing opportunities. QuidelOrtho began partnering with professional and collegiate sports teams during the COVID-19 pandemic with the goal of increasing its brand recognition. While QuidelOrtho’s partnerships with sports teams are not … [Read more...]

In the United States, someone has a heart attack every 40 seconds. Cardiovascular disease is America’s costliest disease. And, by 2035, direct medical costs of cardiovascular diseases are projected to be at least $749 billion. In this Repertoire podcast, Brooke Griesdorn, Associate Marketing Manager at Midmark shared several reasons why ECG testing in primary care is … [Read more...]

With COVID, flu and RSV all making headlines, this year’s respiratory season promises to be one for the ages. One market leader ready to meet that demand is QuidelOrtho. The diagnostics company has undergone a transformation during the past few years with its acquisition of some Alere business and a merger with Ortho. In a recent podcast, Repertoire Publisher Scott Adams … [Read more...]