Dive into an electrifying episode of The Cure...with Scotty and Sully as we sit down with the dynamic Tim Richardson, a master of motivation and a wizard of wit. With a career spanning over three decades, Tim shares invaluable insights gleaned from his illustrious journey through the realms of leadership, sales, and service. From the corridors of IBM to the luxurious aisles of … [Read more...]
A Conversation with Allison Therwhanger
In this first issue of Med-Surg Leadership Hub, we spoke to Allison Therwhanger about her leadership style, her time as chair of PWH, mentorship, and the future of the industry. In addition to being a chair for PWH, Therwhanger is currently the Vice President of Corporate Sales for Innovia Medical. MSL: What is your leadership style? Allison Therwhanger: I would like to … [Read more...]
Capital Ideas: Equipment Sales in a Post-Pandemic Marketplace
Repertoire Publisher Scott Adams had a moment of inspiration this college football season. “After watching Colorado Coach Deon Sanders (aka Prime) show the ultimate example of daddy ball, I decided my son Scottie Adams needed to be highlighted in a Repertoire podcast,” he said. “In all seriousness, this was not only a good conversation, but also a very proud moment for me … [Read more...]
Selling Medical Equipment is a Rewarding Role
In this Repertoire podcast Publisher Scott Adams interviews Medpro’s Lee Crane where they discuss some of the nuances of selling capital equipment, how manufacturer and distribution reps can work successfully together, and how purchasing decisions have changed through the pandemic and now post-pandemic buying cycles. “I have known Lee since he first interviewed with Medpro … [Read more...]
Better BP at the Point of Care
For patients to receive the best care possible, physicians need accurate blood pressure measurements. “Blood pressure is arguably the most important vital sign because it has so many contributing aspects to it to chronic disease,” said Dr. Thomas Schwieterman, Chief Medical Officer and Vice President of Clinical Affairs, Midmark Corporation in a recent podcast interview with … [Read more...]
Horiba AACC 2023
Repertoire Publisher Scott Adams talks with Horiba at the 2023 AACC Meeting. … [Read more...]
QuidelOrtho’s Strategic Branding
Strategic partnerships are beneficial to companies within the medical device industry because they increase brand recognition and provide marketing opportunities. QuidelOrtho began partnering with professional and collegiate sports teams during the COVID-19 pandemic with the goal of increasing its brand recognition. While QuidelOrtho’s partnerships with sports teams are not … [Read more...]
Abbott AACC 2023
Repertoire's Publisher Scott Adams talks to Abbott at AACC 2023. … [Read more...]
ECG Testing in Primary Care
In the United States, someone has a heart attack every 40 seconds. Cardiovascular disease is America’s costliest disease. And, by 2035, direct medical costs of cardiovascular diseases are projected to be at least $749 billion. In this Repertoire podcast, Brooke Griesdorn, Associate Marketing Manager at Midmark shared several reasons why ECG testing in primary care is … [Read more...]
Alfa Wassermann AACC 2023
Repertoire's Publisher Scott Adams talks to Alfa Wassermann at 2023 AACC. … [Read more...]