From the Sales Desk Clear, consistent storytelling supports the reps who bring products to market and ensures a brand’s message is working even when its team isn’t in the room. By Aili Casey In a relationship driven industry like ours, success isn’t built in a single meeting or sales call. It’s built over time through familiarity, trust and ongoing … [Read more...]

Colorectal cancer has become the top cause of cancer death for Americans under 50, even as deaths from lung, breast and other cancers decline, raising the stakes for screening, advocacy and health equity. A new study from the American Cancer Society (ACS) reveals that cancer mortality among Americans under age 50 has dropped sharply overall, but one disease bucks the … [Read more...]

NueHealth announces expansion with four new ASC partnerships NueHealth, an ambulatory surgery center (ASC) management and value-based care solutions company, recently announced it has accelerated its growth plans for 2026 by entering into four new ASC management and development partnerships across Missouri and New Jersey. The agreements include established facilities and … [Read more...]

Today’s non-acute healthcare providers are navigating an ever-complex operating environment. Workforce shortages, shifting care settings, and unpredictable supply chains are rewriting the norms for clinical teams and distributor partners alike. Sales representatives are now expected to provide not only products but also consistency, reliability, and innovative solutions that … [Read more...]

MedWish Medworks merges healthcare access, sustainability, and volunteerism into one mission – ensuring every person has the chance to live a healthier life. In Northeast Ohio, a unique humanitarian nonprofit is redefining the way healthcare resources are distributed, both locally and globally. MedWish Medworks (MW2) is committed to advancing health equity and environmental … [Read more...]

Flat reimbursement, rising wages and persistent turnover are forcing physician practices to rethink how they staff, support and sustain their workforce. In today’s marketplace, staffing in medical groups is like walking a tightrope for practice owners and managers, said Andy Swanson, chief revenue officer, Medical Group Management Association (MGMA). “Recruiting is … [Read more...]

Most sales losses don’t come from competitors  or pricing. They come from silence, hesitation  and a failure to lead the process. By Brian Sullivan The deal didn’t blow up. No angry email. No competitor swooping in with a miracle discount. No dramatic “we’ve decided to go in another direction” call. It just … faded. The emails got shorter. The response time got … [Read more...]

Exploring the nutritional delivery space in recognition of  Feeding Tube Awareness Week in February. By Jenna Hughes Proper nutrition plays a critical role in patients’ wellness, healing and recovery. Those receiving care in post-acute, long-term and at-home facilities may require nutrition via a feeding tube if unable to consume food orally. Consequently, it is … [Read more...]

Infection preventionist shares her career journey and what led her to be recognized nationally for her clinical accomplishments. By Jenna Hughes Each day, approximately one in 31 U.S. patients and 1 in 43 nursing home residents contracts at least one infection in association with their healthcare, according to the Centers for Disease Control and Prevention (CDC); … [Read more...]