February 2024

PAMA on Pause
What has changed, and what future events can reps anticipate, when it comes to PAMA?

Omnichannel Personalization
How to optimize the HCP journey, engagement, and sales results

The Ultimate Sales Lesson
A Lyft ride I’ll never forget

Fit and Feel: Why it’s time to revisit your glove business

What Are You Known For?
Henry Schein’s Sanchia Patrick believes a personal’s individual brand can have a transformational effect on organizations, and the client they serve

A Customer-Centric Calling
Thermo Fisher Scientific’s Nick Urban believes the voice of the customer is critical to adapting to market changes

The Human Element
How Midmark’s Sue Hulsmeyer works to foster an inviting company culture that will attract and retain exceptional employees

The Power of a Career Mentor
How the PWH Mentor Program guides aspiring healthcare leaders throughout their careers

Can’t Anything Be Done About Prior Authorization?
Physicians say they’ve had it up to here, but will that change anything

ChenMed Well-Positioned in Healthcare Market
The Miami-based primary care company’s focus on senior care has it sought after by at least one major retailer

Humana’s CenterWell Seeks Bold Growth
CenterWell Senior Primary Care treats over 270,000 seniors in 12 states and plans to open 50 more centers by 2025

Oak Street Health Could Add up to 60 More Centers in 2024
Primary care provider focused on seniors sees growth after CVS Health acquisition

CHPs in the News

Heart Failure: It’s Complicated
Primary care doctors are taking on more responsibility for a complex chronic condition

An Alarming Trend
What’s to blame for the prevalence of obesity in the United States?

Respiratory Season
How healthcare providers and the population at large have fared this fall and winter

Health News and Trends

Blended Plans
Formed from two S.C. health systems, Prisma Health tackled challenges of different approaches

IDN News

Questions to Ask When Vetting Suppliers

The Transformational Power of Purpose
Finding your purpose in 2024

Outlining Clear Marketing Goals

Industry News