Download pdf to read offline anytime View the interactive version online When “Do More With Less” Becomes a Sales OpportunityHow thoughtful questions, better data and a team approach can help physician office labs improve efficiency and strengthen their bottom line. Publisher’s LetterCountless Blessings From Conflict to CollaborationMediation and Conflict Resolution … [Read more...]
October 2026
Download pdf here. View online version here. Keeping Care MovingFrom managing disruptions to finding smarter ways to deliver critical products, these supply chain professionals help keep hospitals and clinics ready for whatever comes next. Publisher’s letterFinish Strong: Make the Fourth Quarter Count Hematology: Beyond AutomationNew technology is transforming blood smear … [Read more...]
September 2026
Download pdf here. View online version here. Ready for Respiratory Season?How to make the most of respiratory season ride days between manufacturer and distributor reps. Publisher's LetterWhy The Best Story Wins What Elite Athletes Can Teach RepsElite athletes and top-performing sales reps have more in common than you might think. Dr. Brad Bellard offers practical … [Read more...]
July 2026
Download pdf here. View online version here. Built to ServeFor these med/surg professionals, the values learned in military service continue to guide their leadership, relationships and commitment to the mission. Publisher’s Letter The Cost of Doing NothingYou’re not losing to the competition – you’re losing to indecision. In a World of Noise, Attention Wins the SaleAs … [Read more...]
March 2026
Download pdf here. View online version here. A Preventable Cancer is Taking More Young LivesColorectal cancer has become the top cause of cancer death for Americans under 50, even as deaths from lung, breast and other cancers decline, raising the stakes for screening, advocacy and health equity. Turning Good Products Into Trusted OnesClear, consistent storytelling supports … [Read more...]
February 2026
Download pdf here. View online version here. Matters of the HeartWhy getting the details right in cardiovascular care – from BP cuffs to ECG leads – makes all the difference in patient outcomes. Clarity at the Heart of CareFrom early disease detection to workflow relief, echocardiography’s evolution is giving clinicians sharper insight – and patients clearer … [Read more...]
January 2026
Click Here to Read(link to pdf) Publisher's Letter Hitting the Reset Button on Your Lab Sales ProcessEven experienced sales professionals can drift from proven principles Unident/Unimed USA: Building Trust and Value in Independent Distribution Building Resilience in MotionBen Brinker on how Cardinal Health's Global Supply Chain stays ready for adverse … [Read more...]
December 2025
Click Here to Read(link to pdf) Publisher's Letter The Three Elements of Value in Cancer TestingClinical relevance, financial feasibility, and workflow efficiency guide account managers as they help physician offices integrate established and cutting-edge cancer assays in to patient care Sponsored: Seamless ECG Connectivity Key Takeaways From HIDA's … [Read more...]
November 2025
Click Here to Read(link to pdf) Publisher's Letter Death by a Thousand Good DaysWhy "doing fine" might be the greatest threat to your sales team Sponsored: Embracing Experimentation with QuidelOrtho's Audra Jones Beyond Satisfaction: Building True Customer LoyaltyCustomer experience expert Lisa Ford explains why satisfied customers could still walk away - … [Read more...]
October 2025
Click Here to Read(link to pdf) Publisher's Letter What's Old and New in Lipid TestingWhy it's time to reignite conversations around lipid tests The Rise of the Double Threat RepWhy the ones who show up and follow up are winning Sponsored: The Power of Partnerships Leading a Customer Service RevolutionJohn DiJulius on elevating experience in 2025 Behind the … [Read more...]