May 20, 2025- Whether you are in over your head or simply don’t understand the lingo, it’s not uncommon to feel like you need a translator for a meeting with clinicians. Even when you know your product lineup front to back, it might feel as if you and the other party are not matching up on what they need and what you can provide.
Value analysis is one of those departments in healthcare that can feel like it has its own special language that is a struggle to understand. This is why you need a translator, or even a value analysis whisperer.
Repertoire Magazine recently sat down with Mark Copeland, the Value Analysis Whisperer, to discuss the role of value analysis in medical sales, what a good pitch should look like, and how medical sales reps can get past gatekeepers.
Continue Reading in the latest issue of Repertoire Magazine.