PRODUCT SPOTLIGHT: QuidelOrtho When patients present with respiratory symptoms, healthcare providers need answers quickly. The QUICKVUE™ Influenza + SARS Test from QuidelOrtho is designed to help healthcare providers obtain results in10 minutes and make timely testing decisions. The CLIA-waived, instrument-free test delivers results in 10 minutes, allowing providers to … [Read more...]

As financial and supply chain pressures mount, healthcare organizations are taking a more collaborative approach to capital procurement and supplier partnerships. As healthcare organizations navigate rising costs, inflation and continued tariff uncertainty, capital equipment decisions are facing greater scrutiny. The traditional focus on upfront price is giving way to a … [Read more...]

By Pete Mercer Connected technology, thoughtful room design and streamlined workflows are helping providers create exam rooms that work better for patients and caregivers alike. Making a trip to the doctor can be challenging, even for mundane visits. Indeed, many patients have already made up their mind about how their experience at the doctor is going to go before … [Read more...]

By Brian Sullivan, CSP Showing a buyer everything feels thorough. Most of the time it just hands them homework. The best reps find the problem first and show only what solves it. I rode along with a rep named Nate on a Tuesday afternoon to a four-location orthopedic group evaluating a point-of-use inventory system for its surgery center. The practice administrator was … [Read more...]

By Jenna Hughes How to be more productive, prepared and secure in today’s shifting healthcare environment. A great salesperson leaves their customers feeling not only heard but genuinely understood. They know their product inside and out, represent their brand with conviction, and that preparation shows. Their confidence feels earned rather than performative. By the … [Read more...]

Reps can become valuable partners by helping physician practices think through utilization, infrastructure, financing and the business case for new equipment. Physician practices are facing a financial balancing act: rising costs are colliding with pressure on reimbursement, making it harder for practices to invest in their businesses while maintaining day-to-day … [Read more...]

By Graham Garrison Tax breaks are great. But before making an equipment purchase, one financial expert says physician practices should weigh utilization, cash flow, total costs and long-term financial return. In today’s market, physician practices are operating with less room for error. Payroll, supplies, technology and other operating costs continue to put pressure … [Read more...]

By Pete Mercer Why a modest payment update by CMS may mask deeper reimbursement cuts and mounting financial pressures for independent surgery centers. Earlier this year, the Centers for Medicare and Medicaid Services (CMS) released a proposed payment rule for the Calendar Year 2027 Hospital Outpatient Prospective Payment System and Ambulatory Surgical Center Payment … [Read more...]

Problem-Solving Under Pressure is Critical in Distribution. Max Carter was not your average 12-year-old. He was a medical distribution sales rep, and today was going to bea big day. He had a full schedule of clinic visits, andeverything was running smoothly — until his phone buzzed. “This is it,” Max said as he read the message.“One of our key items is on backorder. … [Read more...]

HHS launches first ever department-wide PPE demand forecast The U.S. Department of Health and Human Services (HHS), through the Office of the Assistant Secretary for Financial Resources (ASFR), announced a new Department-wide policy establishing the HHS Personal Protective Equipment (PPE) Forecast. This is the first official, recurring process to identify, consolidate, and … [Read more...]