April 23, 2024- What are people going to remember most about your organization? Is it the product you sell? It might be special to you, but there’s a good chance that someone else has something that’s just as good (if not better.) Is it the price point? That’s a big deal for a lot of people, but you might find that the right circumstances could keep customers around at a higher price point.
What about the experience? Selling an experience that people will remember is a powerful way to ensure that you retain your customers, while helping you to build better relationships with new ones.
The customer experience is a critical part of the success of your organization – knowing what it is, how to use it, and how to improve it. When you neglect the health and status of your customer experience, it will negatively impact your relationship with your customers and, ultimately, your bottom line.
Repertoire Magazine recently spoke with customer experience expert Dan Gingiss about what customer experience is and how businesses can provide a better experience going forward. Gingiss is the CEO (Chief Experience Officer) at The Experience Maker, an organization that is devoted to helping other businesses shape their sales and marketing tactics to create better experiences for their customers.
Read More in the latest issue of Repertoire Magazine.