When “Do More With Less” Becomes a Sales Opportunity
How thoughtful questions, better data and a team approach can help physician office labs improve efficiency and strengthen their bottom line.
- Filling the Lab Workforce Pipeline
The demand for laboratory professionals continues to outpace the supply. Kathy Nucifora of COLA explains the shortage and offers strategies for physician office labs facing staffing challenges. - Selling Into a Changing Lab Market
As technology advances and supply chain gains influence, Fisher Healthcare’s Amy Malik says sales reps must understand the unique needs of each laboratory. - Helping Physician Office Labs Navigate Evolving Pressures
Henry Schein’s Gary Dennis explains how understanding clinical value, reimbursement shifts and compliance challenges allows medical distribution reps to become indispensable partners.
Publisher’s Letter
Countless Blessings
From Conflict to Collaboration
Mediation and Conflict Resolution Officer Martin Stillman, MD, JD, explains why conflict is an opportunity – not a threat – and shares communication techniques every healthcare sales professional can use to resolve challenges with confidence.
SPONSORED: Baxter
The Case for Earlier Diabetic Retinopathy Detection
The Welch Allyn RetinaVue care delivery model aims to make retinal exams more accessible by bringing it into primary care and other points of care.
Beyond Confidence: Building the Skills to Succeed at Work
How to be more productive, prepared and secure in today’s shifting healthcare environment.
SPONSORED: Midmark
Collecting Vital Signs and Improving Workflows
The Full Demo Is Killing Your Sale
Showing a buyer everything feels thorough. Most of the time it just hands them homework. The best reps find the problem first and show only what solves it.
Sponsored – Health o meter® Professional Scales
Turning ADA Compliance Into a Bigger Conversation
Helping Practices Make Smarter Purchases
Reps can become valuable partners by helping physician practices think through utilization, infrastructure, financing and the business case for new equipment.
PRODUCT SPOTLIGHT: QuidelOrtho
QUICKVUE™ Influenza + SARS Test: Fast answers at the point of care
Make the Investment Make Sense
Tax breaks are great. But before making an equipment purchase, one financial expert says physician practices should weigh utilization, cash flow, total costs and long-term financial return.
SPONSORED: Clorox Purell ProCare
Hand Sanitizers: What the Label Doesn’t Tell You
The Math Behind ASC Reimbursement
Why a modest payment update by CMS may mask deeper reimbursement cuts and mounting financial pressures for independent surgery centers.
From Transaction to Strategy
As financial and supply chain pressures mount, healthcare organizations are taking a more collaborative approach to capital procurement and supplier partnerships.
Building a Better Patient Experience
Connected technology, thoughtful room design and streamlined workflows are helping providers create exam rooms that work better for patients and caregivers alike.
Managing Tariff Uncertainty with HIDA’s Interactive Tariff Dashboard